AI Cloud Expansion
As generative AI adoption accelerates, demand for HPC compute power continues to outstrip supply, securing long-term cloud revenue.
An overview of the main reasons to invest and the key risks involved.
As generative AI adoption accelerates, demand for HPC compute power continues to outstrip supply, securing long-term cloud revenue.
Investment in liquid-cooled infrastructure provides scalability and efficiency, making Ardent Data Centers an attractive colocation provider.
The 2024 Bitcoin halving increases mining rewards for low-cost, energy-efficient operators, improving Peak Mining’s competitive positioning.
Taiga Cloud competes with hyperscalers (AWS, Azure, Google Cloud), facing pricing pressure and customer acquisition risks.
If BTC price declines post-halving, mining margins could compress, impacting profitability and return on investment.
Increasing AI regulation in Europe and energy market volatility could impact profitability and scalability.
Northern Data Group is a global leader in High-Performance Computing (HPC), providing AI cloud services, state-of-the-art data center solutions, and Bitcoin mining infrastructure. Operating at the intersection of AI, cloud, and blockchain technology, the company delivers cutting-edge compute power for industries ranging from machine learning and life sciences to cryptocurrency mining and enterprise AI applications. Through its vertically integrated divisions—Taiga Cloud, Ardent Data Centers, and Peak Mining—Northern Data is positioning itself as a dominant player in the next era of digital transformation.
The investment case for Northern Data is built around three pillars: its unique positioning as Europe’s largest independent AI cloud provider, a strategic shift towards high-density, energy-efficient data centers, and its role as a major player in Bitcoin mining, benefiting from low-cost energy solutions. With strong growth in AI compute demand, a diversified revenue mix, and strategic capital investments, Northern Data is well-positioned to capitalize on the global AI and blockchain revolutions.
Overview of buy and sell case of the business.
Key pieces of information about the business that you need to know about.
The demand for generative AI models, machine learning applications, and large language model (LLM) training is fueling explosive growth in cloud computing, positioning Taiga Cloud to become a key player in the AI infrastructure space. The level of demand and scarcity of the NVIDIA GPU assets is reflected in high margins. Demand for these products is massively outstripping supply, providing significant scarcity value and pricing power. The company will leverage this scarce infrastructure to democratise AI for start-ups and research organisations who wish to utilise and study AI but may be unable to tap the sold-out capacity of large hyperscalers.
Northern Data’s Peak Mining division is a top Bitcoin mining operation. A higher Bitcoin price post-halving would boost mining revenue as block rewards become more valuable, increase mining margins, making Northern Data’s energy-efficient operations more profitable, and renew institutional investment in blockchain & crypto startups, increasing demand for HPC services to support decentralized finance (DeFi), AI-driven crypto trading, and blockchain analytics.
The company is scaling up liquid-cooled WhatsMiner rigs, improving performance while benefiting from Bitcoin’s rising institutional adoption. With long-term power agreements and smart energy strategies, Peak Mining is well-positioned for sustained profitability.
Through Ardent Data Centers, Northern Data is building next-generation liquid-cooled data centers designed to maximize computing power and efficiency. With new facilities in Pittsburgh, Norway, and Sweden, the company is expanding in strategic locations to support the growing demand for AI and high-performance computing (HPC) while benefiting from low-cost, renewable energy.
The key events that could drive investment opportunities and shift markets.
Data Center Expansion
Northern Data is expanding its data center capacity, with plans to add more facilities and increase computing power. Initial capacities are used to power their Taiga cloud business, but excess capacity will be sold into the market, likely garnering a premium in the current demand environment.
Taiga Cloud Scaling
Deployment of 20,000+ NVIDIA GPUs to meet AI model demand, securing long-term cloud contracts.
Selling Crypto Assets
In October 2024, management announced they were exploring the sale of their crypto-mining business. If carried out, this divestment would provide additional cash to fund further data centre growth. This would also clean the story up for investors, there are plenty of institutional investors who want more AI exposure without the complications of the crypto mining business. There has been no official update on these plans at time of writing.
Strategic M&A & AI Partnerships
There is potential for partnerships with sovereign cloud initiatives, AI startups, and acquisitions of niche data centers, which would help establish Northern Data as the go-to provider for carbon-neutral, high-performance AI infrastructure.
Key pieces of information about the business risks that you need to know about.
Northern Data is positioning itself as Europe’s AI cloud leader, but faces competition from AWS, Google, and Microsoft Azure, which have larger customer bases and deeper capital reserves. The ability to differentiate via low-latency, high-performance infrastructure will be key to capturing market share.
With the 2024 Bitcoin halving reducing block rewards by 50%, only low-cost miners will survive. Northern Data’s energy arbitrage strategy and liquid-cooled hardware give it an edge, but BTC price volatility remains a long-term risk.
As AI and Bitcoin mining face increased regulatory scrutiny, changes in European energy policy or carbon taxes could impact Northern Data’s cost structure. Ensuring long-term energy agreements and compliance with ESG standards will be critical.
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There are several reasons behind the outsourcing of AI workloads:
Cost Efficiency – Setting up in-house AI infrastructure requires significant capital investment in hardware, software, and specialized personnel. By using third-party AI cloud services, companies can access scalable computing power on demand without the heavy upfront costs.
Scalability – Third-party cloud providers offer high-performance computing (HPC) environments with virtually unlimited scalability. This allows companies to scale up or down quickly based on their needs, without worrying about capacity limitations.
Speed to Market – Using third-party services enables companies to accelerate the development and deployment of AI applications. These platforms provide ready-made tools, APIs, and infrastructure, reducing the time required to build AI solutions from scratch.
Northern Data AG was founded in 2019, initially focusing on cryptocurrency mining infrastructure following the merger of Northern Bitcoin AG and Whinstone US, a leading data center developer in Texas. The company initially concentrated on large-scale Bitcoin mining operations. As demand for high-performance computing (HPC) grew, Northern Data expanded its services by acquiring Decentric Europe and Ardent Data Centers, which strengthened its GPU-based computing capabilities for AI, blockchain, and scientific research. These acquisitions positioned Northern Data as a leader in energy-efficient data centers, marking its transition from mining to broader HPC services.
The market for high-performance computing and cloud services is highly competitive, with major players like Amazon Web Services (AWS), Google Cloud, and Microsoft Azure offering similar services. Northern Data may face challenges competing against these established tech giants, both in terms of pricing and technological capabilities. Impressively, the company has secured access to the highly demanded NVIDIA GPUs, including the latest Blackwell range.
Historically, central processing units (CPUs) have been the default choice for data center servers due to their versatility in handling a wide range of computational tasks. However, graphics processing units (GPUs), originally developed for specialized tasks like graphics rendering, have become the leading processors for artificial intelligence (AI) workloads. Unlike CPUs, which rely on a few highly optimized cores, GPUs are equipped with thousands of smaller cores that can operate in parallel, enabling them to perform large-scale, specialized mathematical operations simultaneously. This parallel processing capability makes GPUs ideal for AI and machine learning applications.
Northern Data differentiates itself through its focus on energy-efficient data centers and expertise in high-performance computing (HPC) infrastructure. The company also integrates sustainable practices, aiming to reduce energy consumption while delivering powerful computing capabilities. This commitment to green computing provides a competitive advantage, especially as more industries prioritize environmental sustainability in their operations.
XETR:NB2
€23.02-4.88%
€1.60b
-12.46
87k
Pricing delayed 15 mins. Jul 1, 2025 9:00 PM
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