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RHI Magnesita benefits from a recurring revenue model driven by the need for frequent refractory replacements. For example; in the steel industry, which makes up 70% of industry demand, the replacement cycle is ~1-2 months using 10-12kgs of refractory per ton of steel. Even better, refractories are just 0.5% - 2% of a customer's total cost, indicating scope for price increases.

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RHI Magnesita maintains strong control over its supply chain through a vertically integrated “mine-to-market” model, reducing exposure to volatile raw material markets and ensuring cost advantages. While margins in raw materials have faced pressure, the company's refractory division has hit record highs, demonstrating the resilience and pricing power of its business model.

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RHI Magnesita has aggressively expanded through acquisitions, consolidating its leadership. The €390mn Resco acquisition, its largest since 2017, enhances U.S. production capacity, shortens supply chains, and strengthens local-for-local production strategies. This positions the company well amid trade tariffs and geopolitical shifts

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Resco Integration and Synergies

The recent €391 million acquisition of Resco is expected to bring significant synergies, particularly in North America, where demand for local refractory production is high. The consolidation of manufacturing footprints and operational efficiencies should enhance margins and improve customer service.

Network Optimization Initiatives

The company is actively restructuring its European and Brazilian operations following recent M&A activity. This includes plant closures and footprint adjustments that should drive €10 million in EBITA benefits in 2025, improving profitability even in a weak demand environment.

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Growing Demand in Emerging Markets

RHI Magnesita is well-positioned to benefit from rising steel production in India, West Asia, and Africa, where demand for refractories is expected to grow significantly. As these regions ramp up industrial capacity, refractory consumption should increase, boosting sales.

Expansion of High-Margin Solutions Business

The company’s 4PRO service offering, which provides advanced technology solutions like automated lining repairs and performance-based contracts, is gaining traction. This shift towards value-added services can increase margins and deepen customer relationships.

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Sustainability and Recycling Leadership

With a record recycling rate of 14.2% and ongoing investments in carbon capture and material reuse, RHI Magnesita is positioning itself as a sustainability leader in the refractory industry. Regulatory tailwinds and customer demand for greener solutions could create a competitive edge.

Digital Transformation and AI-Driven Optimization

The company’s investment in a new ERP system and digital process automation through Capgemini is expected to enhance efficiency, reduce costs, and improve decision-making. Over time, these digital tools could drive margin expansion and better operational performance.

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Steel and industrial customers face sluggish demand, particularly due to China's export-driven strategy and lower CAPEX investments in industrial projects. This puts downward pressure on pricing, and unless demand rebounds, RHI Magnesita may have to rely on cost-cutting measures or restructuring initiatives to sustain profitability.

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While the company has successfully reduced input costs, inflationary pressures on wages, logistics, and energy could compress margins if price adjustments lag. Additionally, prolonged inflation could force customers to delay capital-intensive projects, further weakening demand in key segments such as non-ferrous metals and glass.

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The Resco acquisition is promising but requires seamless integration to realize projected synergies. Plant closures and network optimizations in Brazil and Europe present restructuring risks, and any missteps in execution could lead to prolonged inefficiencies, increased costs, or disruptions in service delivery to key customers.

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The key operating risk is raw material supply. The company sources ~50% of its raw materials from owned assets but could still experience considerable volatility or scarcity for the remaining 50%. Fluctuations in raw material prices, supply shortages, or geopolitical issues in sourcing regions (such as China) can significantly affect operating costs and margins. The other key input is energy and rising energy costs could impact margins.

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Over the past two decades, most of the incremental steel demand has come from China and India. China has had a tendency to over produce and there is a fear that if the economic growth in the region slows then excess inventory could weigh on prices. Only 6% of RHI Magnesita’s sales go directly to China but if domestic demand in China fell, it would hurt prices globally.

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RHI aims to grow through M&A expanding its geographic footprint, particularly in emerging markets like China and India. They are also investing in their current plants and innovation to increase their capacity and broaden their offering.

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Geopolitical tensions, particularly trade restrictions and tariffs, pose risks to raw material sourcing and global supply chains. To mitigate this, RHI Magnesita has diversified its supply chain, localized production in key regions, and built strategic raw material reserves to reduce dependency on certain regions.

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The industry has adopted the practice of making refractories from recycled raw materials which has the added benefit of reducing dependency on imports and saving 30% on cost.

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Rajah Jatendran is the Chief Operating Officer (COO) of RHI Magnesita, overseeing global operations and supply chain management. With a background in engineering and operations leadership, he has extensive experience in optimizing production processes and driving operational excellence. Jatendran is focused on enhancing efficiency and supporting the company’s strategic growth objectives.

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Gustavo Franco is the Chief Customer Officer (CSO) at RHI Magnesita, responsible for leading global sales and customer relations. With deep expertise in the refractory industry, he focuses on driving revenue growth and expanding the company’s market presence. Franco is known for his strategic approach to sales and customer-centric initiatives.

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