A Critical Link in the Electrification and Technology Chain
Supplies essential rare earths for EVs, wind, robotics, drones, and defense — all megatrends driving global demand growth.
An overview of the main reasons to invest and the key risks involved.
Supplies essential rare earths for EVs, wind, robotics, drones, and defense — all megatrends driving global demand growth.
Low-cost, mining-free recovery of REEs from waste using proven tech — already validated by pilot production and external due diligence.
U.S.-backed, ESG-aligned, and outside China — Rainbow fits perfectly into Western critical mineral security and sustainable sourcing agendas.
Scaling from pilot to commercial could face engineering, integration, or recovery yield issues that impact timelines and economics.
Delays in environmental permitting or changes to South African policy may disrupt progress toward financing and construction.
Sustained weakness in NdPr, Dy, or Tb prices could materially affect margins and project viability despite low cost base.
Rainbow Rare Earths is pioneering the commercial extraction of rare earth elements (REEs) from phosphogypsum, an industrial byproduct of phosphoric acid production. Its flagship Phalaborwa project in South Africa uses an innovative, hydrometallurgical process to produce separated rare earth oxides (REOs), including key magnet materials Nd, Pr, Dy, and Tb. Backed by US government funding and strategic partnerships, Rainbow is transforming legacy waste into critical green technology inputs.
The investment case is rooted in Rainbow’s unique technical advantage, low-cost operation, and strong ESG profile. The company has significantly de-risked its flagship project through successful pilot production and is progressing toward first production in 2027. With an expanding pipeline of global opportunities and a robust demand backdrop driven by energy transition megatrends, Rainbow offers exposure to one of the few Western-controlled sources of heavy rare earths.
Overview of buy and sell case of the business.
Key pieces of information about the business that you need to know about.
Rare earths like neodymium, praseodymium, dysprosium, and terbium are irreplaceable in the magnets that power electric vehicles, wind turbines, robotics, drones, and advanced defense systems. Demand is surging as the world electrifies — with EVs, offshore wind farms, and humanoid robots driving long-term growth. Rainbow Rare Earths is one of the few emerging Western-aligned suppliers able to deliver both light and heavy rare earths in separated oxide form, directly into these critical value chains. It offers a rare opportunity to invest in the enabling layer of the green and digital transitions.
Rainbow’s core innovation is recovering rare earths from phosphogypsum — a waste product of fertilizer production — using a proprietary flow sheet built from proven technologies. This eliminates mining, crushing, and cracking, cutting costs and carbon. The Phalaborwa project is already de-risked through pilot testing and offers industry-leading margins, with a simplified and modular flowsheet suitable for global replication. Few rare earth projects can claim low CapEx, low OpEx, and high environmental performance — Rainbow can.
Rainbow’s process transforms environmental liabilities into valuable commodities, rehabilitating contaminated sites while producing critical materials. Backed by $50M from the U.S. Development Finance Corporation and aligned with Western supply chain strategies, Rainbow is positioned at the nexus of ESG investing and geopolitical realignment. It meets a global need: sustainable, secure, non-Chinese supply of rare earths. With local partnerships, a circular process, and Equator-compliant permitting, it’s designed to lead the next wave of responsible resource development.
The key events that could drive investment opportunities and shift markets.
Definitive Feasibility Study (DFS): Completion in 2025 will validate project economics and optimized flowsheet, setting the stage for financing and offtake agreements. A strong DFS could confirm Rainbow’s low-cost leadership.
Nd/Pr Purity Breakthrough: Achieving and verifying 99%+ purity in separated Nd/Pr oxides will be pivotal for maximizing payability. It would validate Rainbow’s IP and support pricing leverage in future offtake contracts.
Environmental Permitting Completion: As the company finalizes its EIA and stack redesign, securing full permits will be a major de-risking event. This milestone could trigger funding releases and EPC contracts.
Project Financing Milestone: Rainbow aims to finalize a blended $300M financing package including the $50M DFC commitment. Securing this capital will unlock the construction phase and signal market confidence.
Phalaborwa Commissioning and Production (2027): First revenue generation from high-margin REO production will mark Rainbow’s transition to a cash-generating business. Ramp-up is expected to be faster than typical mining projects.
Global Expansion (Brazil and Beyond): The Uberaba project in Brazil is already underway, and Rainbow has engaged partners in India, Saudi Arabia, and Canada. Replicating its model globally could dramatically expand future valuation.
Key pieces of information about the business risks that you need to know about.
Despite successful pilot production, the transition to full-scale commercial operations remains a critical hurdle. Technical performance, yield consistency, and operational uptime must be proven at industrial scale. Additional separation steps or integration refinements may be required to reach 99%+ purity across all REEs. Any missteps could lead to delays, cost overruns, or failure to secure offtake agreements. This risk is partially mitigated by Rainbow’s experienced team and ongoing optimization work at its Johannesburg lab.
Rainbow’s flagship project is located in South Africa, where mining and industrial permitting can be subject to delays or policy shifts. Although the Phalaborwa site benefits from existing infrastructure and brownfield status, any changes in environmental standards, land use permissions, or political leadership could affect the timeline or feasibility. Ongoing compliance with IFC and Equator Principles should help mitigate regulatory risk, but uncertainty remains until all permits are granted.
Rainbow’s economic model is sensitive to pricing for NdPr, Dy, and Tb—elements known for cyclical swings due to supply shocks and demand fluctuations. A prolonged downturn could reduce project NPV and affect financing attractiveness, even with low-cost operations. Moreover, investor sentiment in the sector can overreact to short-term commodity moves. This risk is partially offset by the growing demand from electric vehicles, wind energy, and robotics—sectors expected to sustain long-term REE demand.
Quickly navigate key insights from industry experts and leverage their knowledge and market intelligence.
“A powerful wake-up call [is needed] regarding North America’s critical vulnerabilities in rare earth supply chains, especially in light of escalating geopolitical tensions.”
‘We’re looking at the potential for rare earths in the UK. A lot of this is about the technology, we do not want to go for the filthy/dirty processes used in China…we are interested in much cleaner processes.”
“There is currently only one HREE (heavy rare earth element) focused operation outside of China, Myanmar and Laos.”
China's [export controls] will create a scramble for access to the limited sources of alternative Rare Earths supply.”
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Rainbow Rare Earths' (Rainbow) updated interim economic study confirms the exceptional economics of its rare earth element Phalaborwa project, its chief executive George Bennett said today.
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Solvent extraction (SX) is widely used and is the primary method for REE separation globally. Rainbow’s alternative uses continuous ion exchange and chromatography which are proven technologies used in other industries such as the sugar, lysine, bio-tech and phosphate industries. Rainbow is using these proven technologies in a different application as they have efficiency and environmental benefits over solvent extraction.
Rainbow is actively engaged in offtake discussions with OEMs (Original Equipment Manufacturers) in EVs (Electric Vehicles), wind, and defense. Achieving separated oxide purity >99% and meeting customer specs are key to converting MoUs (Memorandums of Understanding) into binding contracts. The strategic importance of Dy (Dysprosium) and Tb (Terbium) also means buyers may commit early to secure access. A successful DFS (Definitive Feasibility Study) and demonstration of product quality will likely be the tipping point for offtake signatures.
Rainbow has secured $50 million in equity from the U.S. DFC and has indicated that the full $300 million funding package will include a mix of debt, royalties, and strategic equity. Management has emphasized minimizing dilution through project-level structures and streaming options. This creative approach mirrors recent moves by successful developers and aligns management with shareholder interests.
Early leaching results from Brazil’s Uberaba phosphogypsum stacks show significantly higher grades than Phalaborwa. If economic extraction is confirmed through current testwork, this project could be developed faster since it deals with fresh arisings. The 50:50 JV with Mosaic also means lower upfront costs and shared development risk. Uberaba could become Rainbow’s second flagship and proof of its scalable IP.
Rainbow has not yet patented its flowsheet due to concerns about disclosing proprietary techniques. Instead, its competitive edge lies in execution speed and process know-how developed in-house over four years. Management compares this to the first-mover advantage of Uber or Tesla. Monetization will likely come through global partnerships or licensing deals with operators in Canada, India, and Saudi Arabia who lack similar capabilities.
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Pricing delayed 2 hours. Jun 7, 2025 5:00 AM