Rathbones: A Leading UK Wealth Manager

The merger with IW&I has doubled Rathbones' scale and positioned it as a market leader in UK wealth management. With assets under management holding steady at £109bn and full synergy delivery expected ahead of schedule, the integration is already delivering cost and revenue benefits. Rathbones now operates on a single platform, enhancing efficiency and scalability.

Beyond the cost synergies, the combination of Rathbones and IW&I also creates commercial upside through client referrals, manufacturing margin capture, and cross-platform distribution of new investment propositions. Rathbones is now equipped with broader client coverage, deeper service capabilities, and a simplified operational model. These improvements have started to enable the firm to reduce outflows and improve productivity.

Rathbones benefits from robust financials and rewarding characteristics for investors: a stable revenue margin and recurring income stream; margin enhancement with scale; highly cash generative; a newly announced share buyback programme, and a progressive dividend policy that has been in place for more than 25 years.

The UK wealth market is at a structural inflection point. With household financial wealth expected to grow from £2.4tn to £2.9tn by 2029 and only 9% of adults receiving regulated advice, the demand for guidance is surging. Rathbones, with its 670+ investment managers and 120+ strong advice team and hybrid delivery models, is uniquely positioned to capture this untapped growth and help more people effectively manage their wealth. Its dual-proposition model, investment and advice, is aligned to capture the savings gap and a generational shift towards client-led wealth services.

This structural demand is not cyclical. It is being driven by demographic tailwinds (retirement planning, wealth transfer), regulation (Consumer Duty), and digital transformation. Clients are increasingly seeking help with goal-based investing, philanthropy, estate planning, and sustainability. Rathbones’ advice model integrates these needs, supported by digital journeys on the MyRathbones platform, and supported by in-house specialists. Unlike transactional wealth managers or DIY platforms, Rathbones offers holistic service, a factor increasingly crucial to the growing mass-affluent and HNW segments.

With most integration costs now behind it, Rathbones is entering an optimisation phase. It has reaffirmed a 30% run-rate margin target by the end of 2026, driven by synergy realisation (£60m), improved net flows, and ongoing cost discipline. It is also investing in data, AI, and digital engagement tools to streamline processes and enhance client experience.

This optimisation is not just cost-focused. It reflects a pivot to scalable, repeatable growth. Rathbones is building advisor dashboards, improving onboarding automation, embedding predictive analytics, and consolidating vendor relationships. These measures, alongside a flattening of salary inflation and one-off tech spend, will allow more operating leverage. The 28% margin expected by Q4 2026, and path to 30% beyond, is underpinned by a cleaner, digitally enabled operating model ready to scale with flows and advice delivery.

• Execution of the £50m share buyback programme: Rathbones launched its first-ever share buyback in September 2025, marking a major capital return milestone. Early purchases have already been executed, and continued buyback activity may support EPS uplift and valuation rerating.

• Cost synergy realisation accelerating into H2 2025, lifting underlying margins: With integration substantially complete, cost savings from duplicated systems, supplier streamlining, and operational consolidation are now flowing through. This supports sequential margin improvement and bolsters credibility of the 30% target.

• Appointment of new CEO Jonathan Sorrell expected to accelerate strategic initiatives. Jonathan Sorrell became Group CEO in the summer of 2025, taking over from Paul Stockton who retired after 16 years with Rathbones, six of which as CEO. Jonathan joined Rathbones from Capstone Investment Advisors, the leading derivatives investment management firm, where he had been President from January 2020. Prior to this Jonathan was Chief Financial Officer and then President of Man Group plc, the FTSE 250 listed active investment management business. His investment background and experience combined with his energy, ambition and a clarity of strategic thinking are seen as a potential catalyst for the company.

• Launch of new Model Portfolio Service (MPS) across 14 platforms: Including three in-house funds, the new MPS offering targets IFA partners and aims to increase manufacturing margin. This is a scalable, advice-linked proposition that leverages Rathbones’ distribution footprint and investment capabilities.

• Expansion of financial planning with digital client journeys and MyRathbones upgrades: Enhancements like goal-based planning tools, real-time portfolio insights, and smoother onboarding are expected to lift advisor productivity and improve client retention, reinforcing the advice-led growth strategy.

• Rise in UK financial wealth to £2.9tn by 2029 presents long runway for client growth: Demographic shifts, pension reforms, and intergenerational wealth transfer support a structurally growing market. Rathbones is well-positioned to capture this demand through its hybrid, advice-rich model and has ambitions to become central to the client conversations relating to the complex management of wealth.

• Opportunity to deepen partnership with Investec on product, client referrals, and distribution: With Investec as a long-term shareholder, further upside exists through co-development of client solutions, expanded referral channels, and potential shared infrastructure, unlocking medium and long-term strategic value.

Rathbones’ revenues remain closely tied to market levels, particularly in investment management. Volatility, macro uncertainty, or asset outflows can impact fee income and profitability.

Although its established Asset Management and advice-based activities generate diversified revenue streams, Rathbones is still exposed to equity market fluctuations, particularly around quarterly fee billing dates. Interest income may offset some weakness, but declining market confidence, rising geopolitical risks, or delayed rate cuts could materially impact earnings. Sensitivity remains a function of market-linked revenue.

Although advice demand is high, advisor productivity and onboarding new talent can constrain growth. Rathbones must continue attracting and training high-quality advisors to meet client demand.

This bottleneck is particularly relevant post-integration, as advisors adapt to new systems and internal processes. Client engagement time may fall during technology transitions. The hybrid model (digital and face-to-face) also requires change management. If planner headcount growth or productivity stalls, Rathbones may not be able to monetise the advice opportunity despite clear external demand.

The delivery of its 30% operating margin target relies on disciplined cost control, full synergy capture, and growth in advice-led revenue. Any slippage in these areas could stall margin progression.

Wage inflation, FSCS levy spikes, or technology implementation delays remain risks. The 2025 cost base still contains some legacy and dual-running costs, which must be unwound efficiently. Additionally, if flows disappoint or new products (like MPS) underperform, the margin uplift may take longer than expected. Investors will be closely watching for progress in H2 2025 to validate the margin delivery roadmap.